SEO (search engine optimization) is essential for any business looking to establish a significant online presence.
Now we're pretty sure your answers to the first two questions were, "Yes." But what about the last?ĬMOs are constantly pressured with proving digital marketing ROI, and it starts with SEO (one part of a holistic marketing strategy) to increase online visibility. Are you always talking about improving your business' website ranking in search engines? Do you constantly obsess over appearing on the first page of Google for a particular keyword so you can drive relevant traffic to your website? Do you know how to check where your website is ranking on Google if it's nowhere near the first page?
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